Meet Dhristi Bommai and the Icons of South India

Every brand has its heart, and ours beats with the vibrant spirit of South India. At Kaaram OK Please, we’ve woven together the rich visual culture of the region, from protective symbols to everyday art, to create a brand identity that feels like home.

Dhristi Bommai: The Protector of Spice

Say hello to our quirky mascot, our take on the ubiquitous dhristi bommai. Inspired by the traditional "evil eye dolls" often seen hanging outside South Indian homes, this is a playful nod to an age-old practice. These dolls, with their exaggerated features, are believed to ward off negativity and protect homes from envy and harm.

For us, our mascot symbolises protection, good vibes, and the unapologetically bold spirit of South Indian cuisine. With they’re cheeky grin and fiery personality, they’re  here to make sure your jars of Kaaram OK Please are not only delicious but also brimming with positivity!

A Love Letter to South India

From vibrant temple architecture to the bold typography on truck art, we’ve blended various elements of South Indian iconography into our branding:

• Banana Leaves: A reminder of traditional meals served with love and care.

• Chilli Garlands: A tribute to the heat and spice that define our flavours.

• Bright Colours: Reflecting the energy and liveliness of South Indian streets, festivals, and traditions.

• Kolams: Step outside any South Indian home, and you’re likely to see intricate, geometric patterns drawn on the ground with rice flour. These kolams aren’t just beautiful—they’re deeply symbolic.

At Kaaram OK Please, we draw inspiration from this tradition, incorporating the elegance and symmetry of kolams into our designs to honour the artistry of South Indian culture.

Together, these elements tell a story—a story of tradition, innovation, and a deep-rooted love for the culture that inspires us.

When you pick up a jar of Kaaram OK Please, you’re not just getting a taste of South India; you’re holding a piece of its heritage, wrapped in playful, vibrant visuals. So go ahead, indulge in the flavours, and let DB keep an eye out for you!